If you think of fashion, the word glamourous or elegant might be the first thing that come into your mind straight away (or generally anyway). Meet Matthew Frost, the creative brain behind Fashion Film starring Lizzy Caplan for a fashion retail brand Viva Vena. The arty farty hipster world seems to be in the hots these days. Combining this with fashion and a bit of humour? Genius! This work shows that Matthew has successfully approached fashion in a new fun and smart way - it's quirky, it's funny yet also stylish, and definitely meets its young and hip target audience.
Matthew Frost works across photography, film, narrative, commercial and editorial for a wide range of publications and brands. He's based in New York as well as splitting his time between LA and Paris. This video is just one of his works amongst other great ones and he has also directed some music videos for M83. Here are some of his photography works for your eye pleasure.